We got tired of watching great brands underperform.
We got tired of watching great brands underperform.
We got tired of watching great brands underperform.
So we built something different
Zach and Lauren created Thursdays
This is the outcome of wanting to create meaningful work with an exclusive list of brands seeking growth. They gain the internal knowledge of an employee but the expertise of an industry expert, to help established brands reach their full potential.
And why Thursdays?
Because its the best day of the week.
Fractional CMO | Event Speaker | Former Agency CEO - 10 Years, 70+ industry awards.I help 7 & 8-figure brands reach their full potential | Mum to Piper
Fractional CMO | Event Speaker | Former Agency CEO - 10 Years, 70+ industry awards.I help 7 & 8-figure brands reach their full potential | Mum to Piper
Lauren is never short of ideas, motivated by helping brands solve problems and achieve their goals.
Lauren is never short of ideas, motivated by helping brands solve problems and achieve their goals.
With a background in industrial design and data analytics, her approach balances creative and analytical thinking asking the right questions to unpack problems you didn't know existed.
Growth follows everywhere she works. From running Alias Mae's first ads at launch to growing household names like Lululemon and Make-A-Wish, and scaling an agency from 1M-20M, her impact is clear. Lauren has won over 70 awards leading one of Australia's largest agencies, including Global Executive of the Year and Deloitte Fast 50. She's proven herself as one of Australia's leading executives in digital.
With a background in industrial design and data analytics, her approach balances creative and analytical thinking asking the right questions to unpack problems you didn't know existed.
Growth follows everywhere she works. From running Alias Mae's first ads at launch to growing household names like Lululemon and Make-A-Wish, and scaling an agency from 1M-20M, her impact is clear. Lauren has won over 70 awards leading one of Australia's largest agencies, including Global Executive of the Year and Deloitte Fast 50. She's proven herself as one of Australia's leading executives in digital.
Lauren's Linkedin
Reading: Dare to lead, Brené Brown
Listening: Diary of a CEO
Watching: F1 Racing (team Ferrari)
Reading: Dare to lead, Brené Brown
Listening: Diary of a CEO
Watching: F1 Racing (team Ferrari)
Coffee order: Iced almond latte
Coffee order: Iced almond latte
Speciality: Homemade lasagne
Speciality: Homemade lasagne
The Wine: Central Otago Pinot Noir
The Wine: Central Otago Pinot Noir
The first track on Lauren's Thursday playlist
The first track on Lauren's Thursday playlist
The first track on Lauren's Thursday playlist
Fractional CMO | Helping Brands Scale Without Killing Their Margins | Beyond Just Ads | $50M+ Managed Across 10 Years | PMW 30 Under 30 2023
Zach can provide you the clarity and direction you need in your business.
From 10 years in digital working both agency and brand side, he guides you to better to understand your numbers and helps pull apart your business. He is an expert in ads, but his superpower is what he does outside of the account to drive your performance.
This was celebrated when he won 30 under 30 for performance marketer of the year. He values quality over quantity in the brands he works with. The best measure of success has been hearing: "Why has no one ever spoken to us about our brand like you do?" from countless founders.
Zach Linkedin
Fractional CMO | Helping Brands Scale Without Killing Their Margins | Beyond Just Ads | $50M+ Managed Across 10 Years | PMW 30 Under 30 2023
Zach can provide you the clarity and direction you need in your business.
From 10 years in digital working both agency and brand side, he guides you to better to understand your numbers and helps pull apart your business. He is an expert in ads, but his superpower is what he does outside of the account to drive your performance.
This was celebrated when he won 30 under 30 for performance marketer of the year. He values quality over quantity in the brands he works with. The best measure of success has been hearing: "Why has no one ever spoken to us about our brand like you do?" from countless founders.
Zach Linkedin
Fractional CMO | Helping Brands Scale Without Killing Their Margins | Beyond Just Ads | $50M+ Managed Across 10 Years | PMW 30 Under 30 2023
Zach can provide you the clarity and direction you need in your business.
From 10 years in digital working both agency and brand side, he guides you to better to understand your numbers and helps pull apart your business. He is an expert in ads, but his superpower is what he does outside of the account to drive your performance.
This was celebrated when he won 30 under 30 for performance marketer of the year. He values quality over quantity in the brands he works with. The best measure of success has been hearing: "Why has no one ever spoken to us about our brand like you do?" from countless founders.
Zach Linkedin
Reading: Good To Great
Listening: Your Next Five Moves
Watching: Foundation
Reading: Good To Great
Listening: Your Next Five Moves
Watching: Foundation
Coffee order: Iced latte
Coffee order: Iced latte
Speciality: Slow Cooked Beef Ragu
Speciality: Slow Cooked Beef Ragu
The wine: Piedmont Nebbiolo 2020
The wine: Piedmont Nebbiolo 2020
The first track on Zach's Thursday playlist
The first track on Zach's Thursday playlist
The first track on Zach's Thursday playlist
© Thursdays 2026. All rights reserved.
© Thursdays 2026. All rights reserved.
© Thursdays 2026. All rights reserved.